Instagram Shop product photo size
Instagram product images show up in the shop grid, on product pages and in posts. Square and vertical frames are both common. This page explains how to plan the crop and how to make 3:4 scene pictures from a phone photo.
- 2 credits per image
- Result in 1–2 minutes
- No sign-up
BeforeAfter
In short: Instagram Shop product photo size in plain words: square or vertical frames, a clean first image, and how to crop 3:4 shots. 7 images free to try.
- Where: the VisuMate bot in Telegram, no app or sign-up.
- Cost: 2 credits per image, 7 images free, then packs from 49 Telegram Stars.
- Time: 1 to 2 minutes per image, rerun with a new instruction at the same price.
- Credits never expire, there is no subscription and no auto-renew. You pay once for a pack inside Telegram with Stars.
When you need this
- Your product image looks different in the grid and on the product page.
- You are unsure whether to shoot square or vertical.
- Your feed looks inconsistent from one product to the next.
How to do it
- 1
Open @visumate_ai_bot with the button on this page and press Start. The link opens the product photo menu.
- 2
Send the photo of the item as a file (document). In the caption write what you need, for example: "on a linen cloth by a window, soft morning light".
- 3
Within 1–2 minutes you get a vertical 3:4 image. Download it and crop to a square if your catalog needs one.
Try it on your own photo: 7 images are free, no sign-up.
Make it in TelegramSquare and vertical shapes
Instagram supports square, portrait and wide pictures in the feed, and catalog images are commonly square. Meta changes the grid and its limits from time to time, so read the current help page for your catalog setup. The bot makes a vertical 3:4 picture, which is a natural fit for portrait posts. For a catalog tile, crop a square from the same file. Keep the full-size original of both.
Scenes for lifestyle posts
Instagram shoppers respond to products in context. Use the scene preset and describe the setting in the caption, for example "on a bathroom shelf with a towel". The scene is generated and the product is kept as it is. For a sales catalog, a plain white or light picture is usually the safer first image. Use scene images in posts and carousels.
Keep the grid consistent
A tidy grid comes from repeating a few choices: one color family, one kind of light and the same distance from the product. Write the same words in the caption of each run to get a similar look. The bot does not guarantee identical output on every run, so look through the results together and rerun the one that does not fit. Add short text in your Instagram caption and leave the product image clean.
Tips
- Use a square copy for catalog tiles and a vertical copy for posts and stories if you need both.
- Keep a margin around the product so any crop works.
- Use the same light and color tone across the grid.
- Check the catalog requirements in Meta's current help pages.
- Keep text out of the product image.
Questions and answers
What size are Instagram Shop product photos?
Square catalog images are common. Check Meta's current help page for the exact figures.
Can I post the 3:4 picture directly?
Portrait pictures are supported in the feed, but check the current limits and crop if needed.
Can I get a banner or a story instead?
Yes, the banners and stories section of the site covers those formats.
Does the bot post to Instagram?
No. Download the image and add it to your catalog or post yourself.
How many images are free?
15 free credits, 2 credits per image, so 7 images.
What the bot does not do
- Does not output a transparent PNG. The result is a finished 3:4 image with a background.
- Does not write listing copy, set prices or upload anything to your seller account.
- Does not guarantee exact marketplace pixel sizes: crop or resize the 3:4 image in any editor.
- Text on infographics is drawn by AI and can have letter errors in long phrases. Keep badges short and proofread.
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