Florist story ideas

Seasonal flowers

Flowers follow seasons and so does demand. Name the flowers that you actually stock, so the picture sets the right expectation. Tulips in spring, peonies in early summer, dahlias in late summer. Keep the background simple, linen or wood, and leave space for text. A tray of buckets, kraft paper and twine adds the workshop feel without showing a specific bouquet.

Holiday peaks

Valentine's Day and Mother's Day bring orders. Make an announcement story with the cut-off for orders in text on a sticker, not the image. Keep the generated image for atmosphere. Customers expect the bouquet they order, so show real bouquets in your product posts and link the order page. Funeral and sympathy orders need a plain and respectful tone, so keep any such image quiet and free of decoration.